If success is an indication Dan Zarella’s Guinness World Record setting webinar, “The Science of Social Media,” is a whopping success. Dan does the research, debunks popular myths and presents success metrics from B2B social media marketing. The data shows social media marketing strategy aligned with success metrics works well for both B2B and B2C businesses.
Face it most of us would like to skip prospecting and close the deal right away. We want new business. Our attention is focused on prospects, customers and referrals. We also live in a 24/7/365 world driven by technology where information is delivered in bullet time. Let’s get real.