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Marketing with Social Media

by Social Media

If success is an indication Dan Zarella’s Guinness World Record setting webinar, “The Science of Social Media,” is a whopping success. Dan does the research, debunks popular myths and presents success metrics from B2B social media marketing. The data shows social media marketing strategy aligned with success metrics works well for both B2B and B2C businesses.

Face it most of us would like to skip prospecting and close the deal right away. We want new business. Our attention is focused on prospects, customers and referrals. We also live in a 24/7/365 world driven by technology where information is delivered in bullet time. Let’s get real.

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SEO Tactics part 1

by SEO

Search engine optimization is essential for businesses that seek to connect with prospects and customers on the Internet today. Almost all of your competitors on the first page of Google have ongoing SEO campaigns to stay at the top. Internet users stick with the winners and rarely dig through search results to find an obscure solution.

SEO is not a one size fits all solution. Some vendors say, “we build links for you.” So what. Are these links relevant? Do they help meet your present day business needs? Do they fit in with your strategic vision for growth? Will links buy your product or service?

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Size of the Internet

by SEO, Web Development

Speaking to a colleague on the phone today about the realities of driving traffic to a website brings home some harsh realities. There are over 5 million terabytes of data on the Internet, over 193 million domain names and 150,000 new URL’s registered every month. The Internet is BIG. ONE website versus 193 million domains and only ONE Google page 1. This is a challenge that search engine optimization experts take on every day.

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Using Social Media To Connect With Today’s Customer

by SEO, Social Media

Social networking users have surpassed email users for the first time. In fact 22% of time spent on the Internet is social. Yet many businesses (read most) still view social media as something people do on their personal time and do not feel it is necessary for their business. Ignoring social media comes at a great price.

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7 Precepts for Content Strategy that Rules

by Content Creation, Content Strategy

OK I’m going to say something revolutionary. The best strategy you can use to connect with prospects and customers on the Internet is not to spend a fortune on SEO. The best alternative is to add high quality original content to your website on a regular basis. Say 300-400 words three times a day for two years, or so. What? Yep. That’ll do it.

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To stay current on industry best practices we attend many webinars and seminars every year.

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