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Marketing with Social Media

by Social Media

If success is an indication Dan Zarella’s Guinness World Record setting webinar, “The Science of Social Media,” is a whopping success. Dan does the research, debunks popular myths and presents success metrics from B2B social media marketing. The data shows social media marketing strategy aligned with success metrics works well for both B2B and B2C businesses.

Face it most of us would like to skip prospecting and close the deal right away. We want new business. Our attention is focused on prospects, customers and referrals. We also live in a 24/7/365 world driven by technology where information is delivered in bullet time. Let’s get real.

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Using Social Media To Connect With Today’s Customer

by SEO, Social Media

Social networking users have surpassed email users for the first time. In fact 22% of time spent on the Internet is social. Yet many businesses (read most) still view social media as something people do on their personal time and do not feel it is necessary for their business. Ignoring social media comes at a great price.

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Social Media And The Internet: Get Up To Speed Quickly

by Social Media, Technology

The pace of change with technology and the Internet seems to outpace Moore’s Law every year. It’s certainly true, the times they are a changin.’ Here are two great videos representing changes in thought leadership over the last few years. It is my hope this will be the best 9 minutes you invest today.

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Facebook Success Summit is Coming!

by Social Media

Facebook Success Summit 2011 is just around the corner and I thought it would be a good time to go over some of the benefits of participating in this online virtual event. FBSS 2011 presents bona fide thought leaders in social media speaking on Facebook best practices for your business. You’ll save years of research and get your clients on the fast track to developing a successful Facebook presence. I’ve had many opportunities to implement practical tips immediately following each session I attended last year.

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Enchant People With Social Media

by Social Media

Mari Smith recently hosted the Semper Social webinar with special guest presenter Guy Kawasaki speaking on “What You Should Do to Enchant People With Social Media”. Mari and Guy are two glitterati in the social media space. Mari is known as the Queen of Facebook with 45,000+ fans and Guy is a well-established Silicon Valley legend with 300,000 Twitter followers and tweets 60 times a day. Between them I’d say they know a wee bit about social media.

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To stay current on industry best practices we attend many webinars and seminars every year.

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