If success is an indication Dan Zarella’s Guinness World Record setting webinar, “The Science of Social Media,” is a whopping success. Dan does the research, debunks popular myths and presents success metrics from B2B social media marketing. The data shows social media marketing strategy aligned with success metrics works well for both B2B and B2C businesses.
Face it most of us would like to skip prospecting and close the deal right away. We want new business. Our attention is focused on prospects, customers and referrals. We also live in a 24/7/365 world driven by technology where information is delivered in bullet time. Let’s get real.
The Internet is an intermediary
The Internet will not buy from you. But it will put you in front of prospects, customers, and referrals at about the same frequency you publish new information.
Social media is the greatest marketing vehicle in history. Anytime 750 million people get together to do anything it is bound to be interesting. But how many prospects are looking for yesterday’s information?
Businesses need to understand facts
We need to overcome preconceptions about social media. Preconceptions no longer apply.
We’ve become experts at tuning out Outbound Marketing (alliteration intended) and obsessively look at Inbound Marketing messages without even knowing it.
Social media pivots the marketing paradigm 180 degrees
Social media is about value. Post something of value and we may connect with your brand and may even tell our colleagues. Post something that is not of value and we tune you out.
Change occurs in bullet time
So how fast can you update your website? Not fast enough. Social media is the most efficient way to connect with prospects, customers and referrals to drive traffic to the conversion funnel on your website.
Dan Zarella applies the science of statistics to hard facts and dispels many of the ‘myths’ people have about social media. As it turns out Dan also published the most popular Ebook in the world on this subject. I encourage you to take a look at what he has to say on this online video:
The Science of Social Media from HubSpot on Vimeo.
So chime in – your comment are always welcome, and we “Do Follow” them!
