Speaking to a colleague on the phone today about the realities of driving traffic to a website brings home some harsh realities. There are over 5 million terabytes of data on the Internet, over 193 million domain names and 150,000 new URL’s registered every month. The Internet is BIG. ONE website versus 193 million domains and only ONE Google page 1. This is a challenge that search engine optimization experts take on every day.
About 65% of internet users will look to Google’s page 1 to find your website today. Unless you are the only widget manufacturer in the city it’s more than likely your competitors on Google’s page 1 use search engine optimization, social media optimization and content strategy to outrank you. SEO, SMO and content strategy are essential elements in the transition from traditional marketing to Inbound Marketing. A well planned, well executed Inbound Marketing campaign is essential if you want to connect with prospects and customers on the Internet.
With numbers this large I am wondering if it is even possible for DIY SEO to work. It almost requires recareering to face a task so large. Ok let’s say we take a couple of hundred hours to learn the basics of SEO. Who has this much free time?
Just for the heck of it look at this infographic provided by THEROXOR.COM as if they were your competitors.
Still Reading?
Getting found on the Internet is a high stakes challenge. A couple of hundred hours of your time is just the ante. The alternative is to hire an SEO or let your competitors take the pot.
What do you think?
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